Streaming service Mubi partners with PVR Cinemas for a cinema-going initiative
MUMBAI: Curated streaming service Mubi and cinema chain PVR Cinemas have partnered to launch the cinema-going initiative Mubi Go in India this Friday. As part of a Mubi subscription, members will now receive one complimentary ticket every week to see a film that has been hand-picked by Mubi in any PVR Cinema, via the MUBI GO app.
Mubi Go launches with Rian Johnson’s ‘Knives Out’ as its first ‘Film of the Week’, featuring an all-star cast including Daniel Craig, Chris Evans, Jamie Lee Curtis and Toni Collette. KNIVES OUT hits PVR Cinemas across the country this Friday and is a witty and stylish modern-day murder mystery that follows the investigation of the death of crime novelist Harlan Thrombey (Christopher Plummer), led by Detective Benoit Blanc (Daniel Craig).
The nationwide initiative with PVR Cinemas means that Mubi Go users will be able to redeem tickets for the selected films in any PVR Cinema across India in its Classic seat category at all mainstream auditoriums. Available to download on iOS and Android mobile devices from Friday, the MUBI GO app will list PVR Cinema schedules for the current ‘Film of the Week’ based on user locations, as well as show the film selection for the upcoming week.
Mubi Go expands to India after a launch in the UK, where members have enjoyed films like ‘Once Upon A Time In Hollywood’ and ‘Judy’.
PVR joint MD Sanjeev Kumar Bijli commented, “We are thrilled to announce our collaboration with MUBI, MUBI GO is a new programming and marketing initiative that will put a spotlight on a curated set of character and narrative driven movies. PVR taking action to promote and celebrate more films and more storytellers is a healthy enhancement to the cinematic ecosystem, our partnership with MUBI is a step in the same direction.”
Mubi founder, CEO Efe Cakarel said, “I could not be more excited to launch MUBI GO with PVR Cinemas in India. It is a big milestone for us, with it being the second territory where we’ve introduced the initiative. After launching our film channels Mubi India and Mubi World this month, our members can now not only watch amazing hand-picked films online but also in real cinemas across the country.”
PVR Pictures CEO Kamal Gianchadani said, “At PVR, we always try to innovate and push the envelope. This tie-up dispels the myth that cinemas and OTT cannot collaborate. Because PVR is the top choice for blockbuster movies, many customers don’t realise that we screen more elevated and celebrated films than anyone else in the country. Our collaboration with Mubi will help us expose more moviegoers to specialized films and increase their theatrical success.”
From Friday, Mubi members will find Mubi Go included in their existing subscriptions, and new members can subscribe for an introductory price of Rs. 199 for three months.
Subscriptions include Mubi Go and Mubi’s curated streaming service, which is home to an incredible collection of hand-picked films. Every day new films are introduced to each of its film channels including, Mubi World, which presents acclaimed international films like MOONLIGHT, and MUBI INDIA, which is fully dedicated to Indian cinema and features cult classics like Kamal Swaroop’s OM DAR-B-DAR to films like BINNU KA SAPNA from rising star Kanu Behl.
Mubi is available on the web on www.mubi.com, iOS and Android devices, Amazon FireTV, PlayStation, and Hisense, LG, Sony and Samsung Smart TVs. The MUBI GO app is available to download on iOS and Android mobile devices from this Friday.