Star’s Pro Kabaddi League S6 sees 31% drop in viewership
MUMBAI: The viewership of first 24 matches of Pro Kabaddi season 6 has dropped 31% to 237.2 million impressions as against 344.7 million impressions for the same number of games in the previous edition.
As per BARC data, the viewership has dropped 25% in urban market to 237.2 million impressions. In rural market, the drop was even worse at 33% with 175 million impressions.
The season 6 of Pro Kabaddi League is being telecast on Star Sports 1 Hindi, Star Sports 2, free to air (FTA) channel Star Sports First, Star Sports 1 Tamil besides regional channels Star Suvarna Plus (Kannada) and Star Maa Gold (Telugu). The event is also being live streamed on Hotstar.
Barring Star Sports 1 Tamil, all other channels broadcasting the event have seen a drop in ratings. Star Sports 1 Tamil saw an 89% increase in viewership while Star Sports 1 Hindi, Star Sports 2, Star Sports First, Star Suvarna Plus, and Star Maa Gold have seen a 18%, 45%, 42%, 39%, and 29% drop in viewership respectively.