Star’s IPL 2018 advertiser list swells to 80 brands

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MUMBAI: Star India has an expansive list of 80 advertisers on-board for the Indian Premier League (IPL) 2018. The latest to join the IPL 2018 bandwagon are 12 more brands.

Joining the spot buyers’ roster are Vodafone, Amazon, PepsiCo, Mondelez, Samsung, Nivea, MRF, Honda Motors and Scooters, Policybazaar.com, Swiggy, Shaadi.com, and Madura Garments.

They join brands like Berger Paints, Blue Star, Ceat Tyres, Crompton, Dollar, Domino’s, Ford, Haier, Luminous, Pidilite, Sleep Well, Vanessa, Voltas, Colgate, Amul, Elica, Kent, and Vu TV who have taken spot buys during the IPL.

The broadcaster has roped in 11 sponsors including Vivo, Coca-Cola and Jio as co-presenting and Polycab, Parle Products, AMFI, Make My Trip, Vimal Pan Masala and Asian Paints, Dream 11, and Future Group as associate sponsors.

For the first time, IPL 2018 proposes to connect with many Indians in their relevant language -six different languages, Hindi, English, Tamil, Telugu, Kannada, and Bengali. By leveraging the combined reach of digital and television the tournament will be broadcast, for the first time ever, on multiple TV channels and live streamed on Hotstar with an aim to reach out to 700 million fans across TV and digital in India.

This will be one of the first few leagues in the world which proposes to use virtual reality and to bring live action from the stadium to fan homes. This immersive VR experience would make it possible for fans to come closer to the high-octane matches from the comfort of their homes.

Along with dedicated language feeds, the network also proposes to have a Super Fan Feed available across cable, DTH and on Hotstar. This will be a curated feed for the intense fans who want more than just to watch the game. It may also include features like multiple camera angle options while viewing and data layers about the teams and players during the telecast.


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