Starcom wins media duties of Lenskart

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MUMBAI: Starcom has won the media duties of eyewear retailer Lenskart.

Lenskart is a brand in the eyewear business in India, with a business that reaches out to over 1, 00,000 customers a month via a unique combination of an online business as well as a first of its kind ‘home check-up’ service.

The company aims to offer the best quality products at affordable prices. Lenskart has grown more than 200% in the last two years and the company is among the top three optical businesses in India today. From servicing 30 customers per day to more than 3000, the firm has come a long way.

Starcom India group CEO Mallikarjun Das said, “It’s a privilege to be associated with Lenskart, a reputed brand in optics. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven understanding. An important factor that determined our win has been our ROI centric planning approach through state- of- the-art TARDIIS which clearly gives us an edge over competitors. Increasingly, optimisation and automation is the way to go. We look forward to unlocking greater consumer connections for Lenskart and coming up with increasingly creative solutions.”

As per industry estimates, India’s retail market is expected to grow at a CAGR of 10% to $1.6 trillion by 2026 from $641 billion in 2016. India’s e-commerce market is expected to reach $220 billion in terms of gross merchandise value (GMV) and 530 million shoppers by 2025.

Lenskart was founded in 2010.


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