Star World launches #OneLastTime marketing campaign for final season of GoT

MUMBAI: English GEC Star World has launched #OneLastTime marketing campaign for the eighth and final season of ‘Game of Thrones’. The 360-degree campaign rollout across on-air, print and social media.

Through the campaign, the channel aims to allow audiences to join in with the rest of the world for some heady banter.

With #OneLastTime, Star World urges fans as well as non-fans to catch up with all the earlier seasons before the premiere of the last season. Viewers can catch up with one season every week from Sunday to Thursday, starting 24 February or just binge-watch the entire season as part of a midnight binge session every Friday and Saturday.

Viewers can also catch ‘Inside Game of Thrones’, a one-hour exclusive behind-the-scenes episode on Sundays at 8 pm. All of this culminates in the eighth season on Star World and Star World.

Conceptualised, written and directed by the in house creative team, the campaign aims to show an interplay between fans of the iconic show and the non-fans. As fans talk passionately about plot twists, non-fans are shown completely lost as they cannot visualize the Game of Thrones universe for what it is. The promos then culminate issuing the most important message of all – #OneLastTime.