Star Sports unveils Select Dugout 2.0 initiative for IPL 2019
MUMBAI: Star Sports, the official broadcaster for Indian Premier League (IPL) 2019, has unveiled Star Sports Select Dugout 2.0 initiative, which will be aired on Star Sports Select 1 (SD and HD) providing fans with richer analytical experience coupled with a stimulating narrative during matches to stay ahead of the Game.
The Select Dugout panel includes an exclusive and illustrious panel of experts including former captains’ coaches’ and mentors such as debutants Gautam Gambhir (also on Hindi commentary) Brendon McCullum (also on World Feed), Dale Steyn along with Dean Jones, Kumar Sangakkara, Scott Styris, Anil Kumble. Joining them will be Kevin Pietersen, Brett Lee and Graeme Smith who are also a part of the World Feed.
The Dugout, is a bespoke experience that will bring fans closer to the game than last year. Creating deeper fan engagement, the feed will provide detailed analytical commentary. The style and tone with which information will be presented will resonate highly among committed cricket purists. The Select Experience will use graphics and augmented reality (AR), and will also incorporate tweets from players creating a stimulating narrative for fans.
Star Sports claimed that the Select Dugout was one of the most loved broadcast offering by the fans during the IPL 2018 as it contributed to 19% of overall IPL reach & with a cumulative reach of 73.4 million in the first 6 weeks of IPL. (BARC 2+ universe, IPL week 6)
This year, Star Sports aims to deliver a more successful and engaging commentary experience with Select Dugout. Fans can expect more demos, more graphics and more stats that will bring core fans closer to IPL. The 12th edition of IPL starts on 23rd March with defending champions Chennai Super Kings taking on Royal Challengers Bangalore.
The IPL is being broadcast on the Star Sports 1 + Star Sports 1 HD (Star Sports 2 + Star Sports 2 HD till 31st March 2019); Star Sports 1 Hindi + Star Sports 1 Hindi HD, Dugout – Star Sports Select 1 + Star Sports Select 1 HD; Star Sports 1 Tamil; Star Sports 1 Telugu + Maa Movies SD + HD; Star Sports 1 Kannada; Star Sports 1 Bangla + Jalsha Movies SD+HD channels every day.
Additionally, it is also broadcast on Sundays Star Gold SD + HD + Hungama SD; Vijay Super SD; Star Suvarna SD + HD; Star Pravah SD + HD and Asianet Plus SD.