Star Sports launches new TVC to promote its Bengali sports channel

MUMBAI: Sports broadcaster Star Sports has launched a new TVC for its newly launched channel Star Sports 1 Bangla.

The TVC, conceptualised by Sweat Media, celebrates the collective love for sports amongst Bengali fans. It opens with the two most sought-after football clubs in India, East Bengal and Mohun Bagan celebrating their victories. The film further goes on to showcase the varied types of Bengalis that exists.

From traditional Bengali, who not only likes to play a sport in the maidan but, also likes to play carrom at the local club to the Insta, Rockbaaj and a gold medallist Bengali. The film ends with ceremoniously welcoming Star Sports 1 Bangla as the new companion to join the ever-growing Bengali clan.

Bengali sports fans like to watch content in their own language and have their own preferences. No Bengali is the same when it comes to their love, passion, and support for their team. Star Sports 1 Bangla aims to put these rivalries between sports fans aside, by offering a little something for everybody to enjoy.

The channel offers curated content localised to various franchises like Kolkata Knight Riders, Bengal Warriors, ATK, East Bengal and Mohun Bagan and has a rich calendar of sports following IPL 2019, including the most anticipated event of the year, the ICC Cricket World Cup, Pro Kabaddi Season VII, and the ISL.

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