Star Sports launches campaign for U-17 Women’s Championship

MUMBAI: Sports broadcaster Star Sports has launched the campaign for the U-17 Women’s Championship 2019. Organised by Football Sports Development (FSDL) under the aegis of the All India Football Federation (AIFF), the championship got underway beginning today in Kalyani, West Bengal.

The campaign looks to build interest in women’s football in the country as a build-up to the 2020 FIFA U-17 Women’s World Cup scheduled in India. The new TVC on Hero U17 women’s football championship #GroundsKnowNoGender conceptualised by the in-house Star Sports creative team celebrates the talent of young Indian girls who have an interest and passion for football.

Star Sports launches campaign for U-17 Women’s ChampionshipThe tournament final will be played between the top two sides on 17th November. The tournament was announced earlier this year by FSDL chairperson Nita Mukesh Ambani while addressing the Indian Super League (ISL) club owners’ meet, which was also attended by AIFF President Praful Patel.

Aimed at helping India select its players for the 2020 FIFA U-17 Women’s World Cup, to be held in the country, the 7-day tournament will have 4 teams competing against each other. The four-teams – Panthers, Tigresses, Lionesses, and Cheetahs, will face each other once in a round-robin format.

A total of 73 players will be pitted against each other as part of the 4 teams, with each team having a 5-member support staff consisting of a Head Coach, Asst Coach, GK Coach, Physio, and Team Manager.

The tournament will be telecast in six languages (English, Hindi, Bangla, Tamil, Telugu, and Kannada) across the Star Sports Network, Hotstar and Jio TV. The four teams will play six league stage games (11th, 13th and 15th November at 5 pm and 7:30 pm IST) in the U-17 Championship followed by the final on 17th November 2019.

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