Star Sports launches campaign featuring 16-year-old Shafali Verma for ICC Women’s T20 World Cup

MUMBAI: Sports broadcaster Star Sports has launched a new campaign #TakeOnTheWorld featuring sixteen-year-old Shafali Verma, ahead of the ICC Women’s T20 World Cup, which is set to begin on 21st February at 1:30 pm.

#TakeOnTheWorld uses glimpses of Shafali’s childhood to bring alive her single minded-focus and passion to play the game she loved. Shafali knew very early in her life that she wanted to play for India and did everything in her capacity to train hard and make most of the opportunities that came by. The film captures one such moment of her life when she seized the day and played for her local team with a bunch of boys; standing in for her sick brother.

Fuelled by her sheer grit and determination, Shafali took on the challenge and trained with boys in her local club. Her father and coaches from that time groomed her to become the confident cricketer she is today. No mean feat for a young 10-year old girl hailing from Rohtak, Haryana. Shafali’s journey wasn’t easy, but when she came through the ranks, it was well worth it. At 15, she went on to break her idol, Sachin Tendulkar’s 30-year-old record by becoming the youngest Indian to ever score a half-century in international cricket.

Rohit Sharma, #MenInBlue Vice Captain, Limited overs, launched the ICC Women’s T20 World Cup campaign #TakeOnTheWorld on his handle: It’s time for ICC Women’s #T20WorldCup and there’s no stopping the Women in Blue, as they #TakeOnTheWorld. Kyunki naam wahi karte hain jo koi mauka nahi chhodte! Cheer for Team India, and watch them LIVE starting 21st February, on Star Sports.

India is part of GROUP A in the tournament and will be facing hosts and defending champions -Australia in the World Cup opener on 21st February 2020. ICC Women’s Cricket World Cup 2020 will broadcast exclusively on the Star Sports Network and Hotstar.

The 2020 ICC Women’s T20 World Cup will be broadcast LIVE and exclusively on Star Sports 2, Star Sports 2 HD, Star Sports Hindi, Star Sports Hindi HD, Star Sports Tamil, Star Sports Telugu, and Star Sports Kannada.

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