Star Sports in branded content initiative with Maruti Suzuki for IPL 2019
MUMBAI: Sports broadcaster Star Sports has provided a brand solution for automobile brand Maruti Suzuki for the 12th season of Indian Premier League (IPL).
As part of the Maruti Suzuki Cricket LIVE show, Star Sports has created the ‘Star Sports CommCar’. The Commentator’s Car, hosted in a Maruti Suzuki Ciaz is what the broadcaster calls innovative storytelling on the go. The car travels with Star Sports experts who talk about the upcoming game from the car while en route to the Star Sports studio or stadium.
The CommCar is on the roads in Mumbai, Kolkata, Delhi, and Bangalore. With this innovation, commentary & analysis is not just limited to studio shows, now it happens on the go where experts are captured on state of the art cameras set-up in the car said Star Sports.
Taking the game out of the studio and onto the streets, the ‘CommCar’ has commentators such as Kumar Sangakkara, Dean Jones, Scott Styris, VVS Laxman, Kevin Pieterson, Gautam Gambhir, and Graeme Smith be a part of it.
Radio Contest to engage fans: Fans who would like to participate in the ‘Star Sports CommCar’ contest should tune into Radio City 91.1 FM and call on 66969191 & answer 5 simple cricket questions asked during the show ‘Taka Tak Mumbai’ & ‘Aadi Manav in Delhi’ to win a miniature bat signed by a Cricket Legend every day. Two winners selected, will get the opportunity to join one of the Star Sports experts on a drive in the ‘CommCar’.