Star Sports gets eight advertisers on-board for ISL 5

MUMBAI: As the fifth season of Indian Super League (ISL) kicks off on 29 September, broadcaster Star Sports is pulling out all the stops to ensure that the event is a success.

Star Sports has roped in eight sponsors for the tournament. The on-ground and broadcast sponsors for the event are the same. Hero MotoCorp is the title sponsor while Maruti Suzuki and DHL are the associate sponsors. Bisleri, Imperial Blue, Dream 11, Nivia and Zeven are partners.

ISL season 5 will have six language feeds across seven channels for the fifth season of the tournament. ISL season 5 will be broadcast on the Star Sports network, Hotstar and Jio TV. The season 5 will also see the debut of Star Sports 3, wherein the ISL will be exclusively broadcast in Hindi.

The tournament will also have a new broadcaster for the Kannada market. Viacom18’s new Kannada movie channel Colors Kannada Cinema, which will launch on 24 September, will broadcast the event in Kannada. Viacom18 is owned by RIL-owned TV18 with American media conglomerate Viacom being a minority partner.

The ISL will be broadcast on Star Sports 1 & Star Sports 1 HD (English), Star Sports 3 (Hindi), Star Sports 1 Tamil, Asianet Movies (Malayalam), Colors Kannada Cinema (Kannada), and Jalsha Movies (Bengali).

“The fifth edition of Hero Indian Super League will be telecast in six languages – English, Hindi, Bengali, Malayalam, Tamil, and Kannada. More than 30 commentators across languages will enthral fans throughout the tournament with commentary focusing on every detail of the game. The English language and regional commentator line-up features some of the best commentators including John Helm and Mark Tompkins who commented in this year’s FIFA World Cup in Russia,” said a Star India spokesperson.

The spokesperson added that Shaiju Damodaran who has been a part of the Malayalam commentary panel for ISL since 2014 will get back to ISL duty after a successful Malayalam commentary stint with the FIFA World Cup 2018. He will be joined by IM Vijayan and Jo Paul Ancheri in the Malayalam commentary box.

Shaheb Chatterjee will team up with Boria Majumdar as presenters for the Bangla telecast of ISL on Jalsha Movies. Debjit, Soumitro, and Rajat Ghosh Dastidar will wear the commentator’s hat for the telecast of ISL in Bangla.

The broadcaster’s non-live programming for the tournament will include stories with football fan clubs, fan travel diaries, super fan profiles throughout the duration of the tournament.

“Besides live telecast of the games, fans can also enjoy behind the scene stories with teams, their dressing room discussions, masterclasses, skills challenges and candid interviews throughout the tournament. Star Sports’ proprietary show on football – Football United Live will showcase some of the best football experts on TV for Indian football bringing the best ever pre-match and post-match analysis of an Indian football tournament,” the spokesperson added.

Talking about viewership trends, the spokesperson noted that the fourth season of the ISL saw a sharp rise in viewership as the football fans across the country tuned in to catch the newly formulated 4-month long season that comprised the best football talent across the country.

“With two new teams joining the fray in Jamshedpur FC and Bengaluru FC, the 10 team tournament with its revamped schedule saw 7% rise in overall viewership on television and 3x rise on Hotstar making the Season 4 a blockbuster one,” the spokesperson stated quoting BARC data (TG- 2+, Urban + Rural).

The viewership of ISL in Karnataka had seen a staggering 351% growth in viewership to 20 million this year as compared to 4.4 million last year due to the introduction of Bengaluru FC. The cumulative reach of the tournament in Karnataka grew by 3x – 30.7 Mn in Season 4 vs 10.3 Mn in Season 3 and a surge of 215% in average impressions in Karnataka compared to Season 3.

Kerala too registered a 55% growth in viewership with the total impressions growing to 402 Mn in Season 4. “Despite Kerala Blasters’ mixed run of form this season, which saw them finish sixth in the final standings, 78% of total viewers in Kerala watched the tournament on television, proving their love for quality Indian football,” the spokesperson stated.

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