Star Sports 1 Marathi goes live
MUMBAI: Star Sports, India’s leading sports broadcaster, has launched a dedicated Marathi channel for sports fanatics that went live on 15th July. The channel will offer multiple sporting events in Marathi, starting with the Pro Kabaddi League Season 7 starting 20th July.
Providing live and non-live content, Star Sports 1 Marathi will have onboard experts, commentators, and players building a strong compelling offering for Marathi speaking sports audience.
Viewers can look forward to seeing Marathi experts – Meghali Korgaonkar Mhaskar, Gautami Aroskar, Abhilasha Mhatre and commentators including Kunal Date, Prasanna Sant, and Chaitanya Sant during the VIVO Pro Kabaddi League Season 7.
Aside, to provide regional contextualisation, Star Sports 1 Marathi has created an opening show titled ‘Maharashtracha Nava Star’ which will have segments of various indigenous sports played across the state namely Kushti, Malakham, Maradani Khel, Football, Handball and much more.
To create more buzz around the launch of Star Sports 1 Marathi, the broadcaster will also be launching a campaign – ‘Awaz Marathicha’ on 20th July. The campaign will not only announce the launch of the new channel but also celebrate kabaddi which is the state sport of Maharashtra.
Star Sports 1 Marathi will be available on leading DTH and Cable Operators all over Maharashtra as well as the rest of India. The channel has an MRP of Rs 13 on a la carte basis.