Star Plus gets revamped with fresh shows, new brand identity
MUMBAI: Hindi GEC Star Plus has revamped with a fresh look, brand identity and a variety of new shows that reflect today’s young contemporary India. The revamp coincided with the Indian Premier League (IPL) final which was also broadcast on the channel.
In its new avatar, the channel is offering a wide variety of content across genres, with shows and characters that will evoke a range of emotions. The new shows in the programming line-up include ‘Sabse Smart Kaun’, ‘Kullfi Kumarr Bajewala’, ‘Mariam Khan – Reporting Live’, and ‘Krishna Chali London’.
Star Plus’ new logo is the trademark red crystal star with the swoosh, now in gold dust signifying positivity, freshness, and celebration of relationships. The new brand identity captures the essence of a warm, beautiful and positive vision of the future.
Sung by Sunidhi Chauhan and Chandni RMW, the Star Plus song has been composed by Ram Sampath and written by National Award winning lyricist Swanand Kirkire.
Oscar-winning music composer A R Rahman has composed the brand signature tune for the channel.
The channel has also roped in Alia Bhatt as the face of its brand campaign.
The actor will feature in the new Star Plus song. She steps into the exciting world of the new Star Plus and experiences a multitude of emotions as she interacts with a variety of shows and characters. She takes the viewer along as she witnesses Nayi Nayi Kahaaniyan Jin Mein Hain Kuch Nayi Baat (New stories which have some newness in them).
Speaking about the transition, Star India MD Sanjay Gupta said, “StarPlus has been setting new benchmarks in the industry for the past two decades. With this new StarPlus, we are once again creating a new world of entertainment for today’s young and aspirational India – offering a diverse range of characters and unconventional stories that will spark a new conversation in society.”
Alia Bhatt said, “What convinced me to associate with StarPlus is the similarity the brand & I share. We both give a lot of importance to our families, friends, and relationships etc. and understand their importance.”
She further added, “I am very excited about the new range of shows coming up on StarPlus with characters which are very real and relatable. Shows like Mariam Khan-Reporting Live, Kullfi Kumarr Bajewala and Krishna Chali London highlight relationships and emotions, while Sabse Smart Kaun is a unique concept which celebrates common people who use common sense. With these shows, I am sure StarPlus will continue to touch our lives in the same way like it has been doing for the last two decades.”
AR Rahman noted, “While composing the sound identity for StarPlus, I kept in mind the need to create something memorable, inventive and creating a sense of warmth. The tone had to be young, uplifting and joyous while capturing the beautiful journeys of the variety of characters showcased on StarPlus.”