Star Jalsha revamps brand identity, launches two new weekend shows

MUMBAI: Star Jalsha has recently revamped its brand identity. The brand refresh encapsulates four brand visions that promises to create a more ‘Bold’, ‘Beautiful’, ‘Rooted’ and ‘Full of Life’ approach to content showcasing, making it more contemporary and youthful than ever.

With the revamp of its brand vision, the channel will also launch ‘Happy Weekend’. This 2-hour-long entertainment package will introduce two new shows from 24th February namely, ‘Ebar Jombe Moja’, airing every Saturday and Sunday at 8.30 pm followed by ‘Thakumar Jhuli’ airing every Saturday and Sunday, 9.30 pm.

In its enhanced image, along with the theme ‘NijeyPaltale, Sob Paltabey’, the channel is set to offer a host of new content and evolution amongst existing content that will appeal to the family, telling stories of inspiring characters who make change possible.

Showcasing talent galore is ‘Ebar Jombe Moja’, a non- fiction show with the kids. The talent competition will witness kids presenting skits and performances, with a happy twist, for the judges and audience. Hosted by Rohan, of Bhojo Gobindo fame, the show will have popular kids of Bengali Television paired with kids next door. The eminent panel of judges will include Tollywood’s terrific trio: renowned actress Subhashree Ganguly, singer cum composer Shilajit Majumdar and actor cum comedian Biswanath Basu.

The show is being produced by none other than Subhankar Chattopadhyay whose production house Subhankar Chattopadhyay Production has given viewers the blockbuster event of the year Jalsha 10 e 10 and who have produced many successful non-fictions for Star Jalsha like Bhyabachaka and Amra Na Ora. Ebar Jombe Moja will air every Saturday and Sunday at 8.30 pm.

On the other hand, ‘Thakumar Jhuli’ will take viewers on a trip down memory lane that will showcase the magic and mysteries of our favorite literary heroes, one will reminisce their childhood and get mystified with the adventures and story of Laal Kamal Neel Kamal, BudduBhutum, PatalKanyaManimala to name a few. The show comes from the house of Max Entertainment, with Subrata Roy is at the helm of things who have enthralled our viewers with shows like Debi Chaudhurani and MahapeethTarapeeth which are currently on air and running successfully. Thakumar Jhuli will air every Saturday and Sunday, 9.30 pm.

Star Jalsha and Jalsha Movies EVP & Channel Head Sagnik Ghosh said, “This transition aims to create a more progressive, energetic and bold view of the future that manifests our core belief ‘ChaloPaltai’. We will start this journey with ‘Happy Weekend’ – where we are extremely excited to introduce ‘Ebar Jombe Moja’ and ‘Thakumar Jhuli’, which would be a delightful concoction of nostalgia and entertainment.”