Star India lights up Mumbai HQ to promote IPL
MUMBAI: In yet another innovation for the Indian Premier League (IPL), official broadcaster Star India has transformed its headquarter Urmi Estate into a canvas with a 2D projection light show to promote the tournament.
Rich and vibrant, red and blue visuals Depicting Team Players were projected onto Urmi Estate with the help of an array of projectors. Installed in a specially built control cabin situated about 300 Feet away from the projected surface, the projectors will be in ‘portrait mode’ with the visuals measuring 140 Feet Long and 180 Feet High –– which can be fully enjoyed by thousands of onlookers.
The projection is the first of many adorned by Urmi Estate which will be updated daily. 2D interactive images promoting daily match tune ins – with respective captains displayed, match statistics and exciting trivia related to the tournament will be highlighted.
Star India is broadcasting live matches of the tournament in six different languages targeting an unprecedented reach of 700 million fans across TV and Digital. Fans can catch all the IPL action on Star Sports network and Hotstar in English, Hindi, Bengali, Kannada, Telugu, and Tamil.