Star India inks multi-year deal with Talpa Media for The Voice franchise
MUMBAI: Star India has signed a multi-season, multi-year deal with Talpa Media for The Voice franchise, comprising The Voice and The Voice Kids. This deal is the base of a bigger partnership with Star.
After two successful seasons, the third season of the regular version will air in February 2019 on Star Plus, which reaches an average of over 500 million households in India. The new series will be produced by Banijay Asia, a Banijay Group company.
Talpa Media COO and Talpa Global MD Maarten Meijs said, “We believe that with Star we have found an excellent home to continue the growth of The Voice franchise, and to let it flourish to its full potential in India.”
Star India president Hindi GECs Gaurav Banerjee added, “Star Plus has always been at the forefront of bringing the best of the world content to Indian television. We love The Voice, we hope to make it immensely loved across the country and unearth awesome talent that can enthrall!”
“As a world-renowned and highly successful franchise, The Voice has huge potential to perform incredibly well in India. We have the perfect partner in Star and are confident we can take the show to new audiences and new heights,” says Banijay Asia co-founder and CEO Deepak Dhar.
The Voice and The Voice Kids are some of the world’s most sustainable talent shows, with rock solid results in all territories where they are on air. They are being watched on every continent.
The entire franchise, consisting of The Voice, The Voice Kids and The Voice Senior, has a combined number of 110 versions across the globe, making it the most successful format brand in the non-scripted global marketplace to date. The Voice already received numerous awards, including 4 Emmy’s and 5 People’s Choice Awards.
The Voice, first on air in 2010 in the Netherlands, is the purest vocal talent competition ever. In this innovative primetime vocal contest, looks don’t play a role. This show is all about real talent; it’s all about the voice! Four of the country’s top recording artists must select some of the nation’s most promising unknown vocalists to coach. But the selection process won’t be easy. Because the coaches must make their decisions based on the voice. And voice alone.
In 2012 the kids’ version followed, The Voice Kids. This format features the same thrilling blind auditions and electrifying battles, except now the nation’s best young vocalists try to impress three of the country’s top recording artists! It’s fun, family oriented feel-good entertainment of the highest order.