Star Gold acquires telecast rights of six movies
MUMBAI: Hindi movie channel Star Gold has acquired the telecast rights of Golmaal Again, Judwaa 2, Dutt, Baaghi 2, Raid and Aiyaary.
Judwaa 2 and Golmaal Again will be premiered on the channel in the coming two months while the remaining films will premiere some time in 2018.
The channel claimed that it has delivered the highest rated premieres including Bajrangi Bhaijaan and Prem Ratan Dhan Payo in the last two years. Along with these, it has also premiered movies like Pink and The State vs Jolly LL.B 2. In 2017 itself, the channel claimed that it delivered 6 of the top 10 premieres aired on Hindi movie channels.
“We stand committed to bringing the biggest blockbusters to our audiences and trade partners. Our latest acquisition line-up fortifies this commitment. We have consistently received a phenomenal response for our big ticket premieres. With the current slate, we are optimistic about outdoing our previous records and setting new standards for television premieres in the country. Star Gold has been the go-to destination for Bollywood’s mega movie titles and we aim to retain that position,” says Star India EVP and GM Hindi movie business Hemal Jhaveri.
“The acquisition of the biggest films of the year is a testament to Star Gold’s dominant position and to the strength of the Star Network. Apart from entertaining the audiences, mega movie premieres also prove to be a successful platform from an advertiser’s standpoint. We are delighted to be at the center of this win-win situation,” he added.
The broadcaster has already secured long-term deals with Salman Khan and Ajay Devgn to air their movies.