Star brings back Re.Imagine Awards to recognise ad creative excellence during IPL
MUMBAI: Star India has brought back the Re.Imagine Awards that recognises creativity and innovation in the use of integrated media in advertising during the Indian Premier League (IPL). The jury stalwarts will judge campaigns aired during the broadcast of the cash-rich T20 League Vivo IPL 2019 on Star India network and Hotstar.
The jury members are Dave Trott, R. Balki, Rama Bijapurkar, Swati Bhattacharya, and Piyush Pandey. This jury will come together on 11th May to assess the campaigns to determine winners under Best Creative Campaign on TV, Best Creative Campaign on Digital, along with the newly added Best Integrated Campaign category.
Star Sports CEO Gautam Thakar said, “Sports is a great unifier and IPL’s massive reach and engagement provide the perfect platform for every brand to reach their audience. We are excited to announce the 2nd edition of the Star Re.Imagine Awards to celebrate the creativity of the top marketers in the country. We have an additional award category this year and have witnessed some amazing storytelling from brands so far. I am excited to welcome our world-class jury and look forward to the results.”
Trott said, “Judging the STAR Re. Imagine awards will give me the chance to see a lot more Indian advertising than I’d normally see. That means, hopefully, I should see more interesting and unusual work than I’d otherwise be exposed to. It’s a great way for me to get a crash course in the standard of Indian creativity.”
Pandey said, “I’m really looking forward to seeing and judging the IPL work. It’s an interesting exercise to see how people are able to do good work in a shorter format. This is T20 advertising!”
Bhattacharya said, “I am absolutely thrilled to be a part of a jury that includes names like Piyush and Balki. Can’t wait to be in the room and can’t wait to see the work. IPL is the Superbowl of India and it is the biggest advertising festival on TV. You consume the games and the ads with equal relish.”
Last year, Star Re.Imagine Awards saw Swiggy’s – No order is too small and Fevikwik – Khushiyon Ke Chand Pal campaigns emerging victorious amongst various brands and campaigns that advertised on Star India and Hotstar. This year 100+ advertisers will be vying for the awards with all eyes on the grand prize – a trip to England to attend a global sporting event.