Sports Flashes eyes $10 mn rev from ICC CWC 2019

MUMBAI: Multi-sports app Sports Flashes is eyeing a revenue of $10 million from the upcoming ICC Cricket World Cup 2019. The platform will invest $7-8 million on content and packaging for the event.

In October 2018, Sports Flashes had acquired the audio broadcast rights for the 2019 ICC Cricket World Cup rights from the UAE based Channel 2 Group to broadcast, promote & distribute audio content.

The live audio feed would be broadcast across the Sports Flashes App & Web platform besides multiple other platforms including FM Radios, Mobile operators& Digital platforms around the world.

Sports Flashes Founder and CEO Raman Raheja said the company has big plans around World Cup. “We will be broadcasting the audio feed of World Cup in 11 languages, including English, Hindi, regional Indian languages and Mandarin. We will be spending $7-8 million on the content and packaging and expect to earn over $10 million during the event.”

Launched in 2016, Sports Flashes that runs the only 24×7 Sports Radio Channel of India has got unique listenership of 3.6 million in December 2018. The platform had reached 45 million users across the globe.

“We are happy that all our hard work paid off and we have been able to cross the listenership of talkSPORT which is the biggest in the UK. We expect to increase our reach to 1 billion consumers with the ICC World Cup,” Raheja added.

The company plans to amplify audio over the top content globally and is in talks with leading OTT players for four-five web-series.

The company had acquired audio rights for the 2018/19 Premier League season, global audio broadcaster rights of India cricket, global audio broadcast rights of the ICC Cricket World Cup 2019 and footage rights of all the past World Cup cricket matches.

Sports Flashes has plans to launch services in various global markets and partner with local players there. It has already signed partnerships with BBC and TalkSports for the UK and three local radio stations in Australia. Currently, it is in discussion with radio players in South Africa, Sri Lanka, Pakistan, Bangladesh, and the Caribbean region.