SPNI’s Marathi GEC all set to debut on 19 Aug

MUMBAI: Sony Pictures Networks India’s (SPNI) is all set to launch its Marathi GEC Sony Marathi on 19 August. The broadcaster has started running promos informing viewers about the impending launch.

The channel’s tagline is ‘Vinuya Atut Nati’, which literally translates to forming a strong bond. So far, the channel has unveiled three shows ‘Saare Tuzhyach Sathi’, ‘Julta Julta Jultay Ki’ and ‘Hum Bane Tum Bane’.

‘Julta Julta Jultay Ki’, which will air every Monday-Saturday at 7 pm, is a love story of an odd couple. The existing social norms term it odd because the boy is short and the girl is tall. The couple still fall for each other breaking the social convention of physical aspect.

Both step out of their home to live life on their own terms but a fortunate stroke of serendipity brings them together and the girl starts living with the boy’s family. She experiences the love and affection of this closely-knit family and falls in love with their lifestyle as well as the simplicity of the boy and thus decides to marry him.

‘Saare Tuzhyach Sathi’ is another romantic story of an odd couple – a girl who is a boxer and a boy who is a classical singer. The story revolves around their lives which get tangled together in an arranged marriage. The show will air every Monday – Saturday at 8 pm. The show features Harshad Atkari and Gautami Deshpande in lead role.

‘Hum Bane Tum Bane’ is a light-hearted comedy revolving around three women (wives and mother-in-law). The show features different point of views and different lifestyle of each of these women. The show through the portrayal of each woman is said to break the stereotypes of working women, housewife, and mother in law. It is a fresh daily nok-jhok of two daughters-in-law and a non-controlling mother in law who continuously strives to balance the opposites. The show will air every Wednesday–Saturday at 10 pm.

Sony Marathi will be SPNI’s first serious move in the regional entertainment space. It currently owns and operates Sony Aath a hybrid channel that offers a mix of fiction, cinema as well as locally produced animation programmes.

Incidentally, Sun TV Network also intends to enter Marathi and Bengali markets. The Marathi GEC is in for some serious competition in coming days. The genre is dominated by Zee Marathi followed by Colors Marathi and Star Pravah.

Earlier, the broadcaster had appointed Ajay Bhalwankar as the business head for the channel.

While announcing the appointment, SPNI MD and CEO NP Singh had said that the Marathi content viewers have a growing appetite for local content which resonates with their cultural fabric.

“By catering to this audience, SPN will expand its regional footprint. Ajay will play a vital role in delivering a channel experience that is relatable yet compelling. With extensive experience and in-depth understanding of the industry, I am confident that under Ajay’s leadership, SPN will make an impressive debut in the Marathi entertainment space,” he had stated.

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