SPNI strengthens SonyLIV leadership team with key elevations
MUMBAI: Sony Pictures Networks India (SPNI) has strengthened the leadership team of its video streaming platform SonyLIV. Earlier, Sony Entertainment Television (SET) business head Danish Khan had got the additional charge of the digital business comprising SonyLIV.
After taking charge, Khan has not started building his team at SonyLIV by making key appointments.
Ashish Golwalkar, who has led the content portfolio for SET and has played a pivotal role in the success of its tentpole properties and the creation of two new non-fiction formats, has been given additional responsibility of SonyLIV. Effective immediately, he will manage content for both SET and SonyLIV as Head – Content, SET & Digital Business.
Aman Srivastava, who has played an important role in the rebranding and positioning of SET, will move to SonyLIV as Head – Marketing, Digital Business.
Amit Raisinghani has been elevated to Head – Business Planning and Communications, SET. In this new role, reporting to Danish Khan, Amit will be responsible for Marketing, On Air Promotions and the Communications portfolio along with Programming Strategy, Insights and Operations.
Amogh Dusad as Head – Programming and New Initiatives, Digital Business will handle Strategic Planning, Operations, Viewership Management and Analytics for SonyLIV.
SonyLIV is the first premium Video on demand (VOD) service by SPNI providing multi-screen engagement for users on all devices. With 109 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content.
Launched in January 2013, it enables users to discover over 23 years of rich content from the network channels of SPNI. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, food and fitness.