SPNI looks to widen the reach of PWL S3 with broadcast on FTA channel Sony Wah
MUMBAI: Sony Pictures Networks India (SPNI) will broadcast the third edition of Pro Wrestling League on its free to air (FTA) Hindi movie channel Sony Wah as part of its efforts to widen the reach of the tournament.
Sony Wah’s reach in rural HSM through Freedish will help PWL to reach out to a wide audience. The move also makes sense considering the fact that wrestling is a popular sport in rural India.
In the previous editions, the event was broadcast on pay channels Sony Max and Sony ESPN.
The tournament will also air on Sony ESPN and Sony ESPN HD at 6.50 pm besides being live streamed on video on demand (VoD) platform SonyLIV. The event will take place at Siri Fort Sports Complex in New Delhi from 9 to 26 January.
PWL was instituted in 2015 and has successfully completed two editions. In its third season, Pro Wrestling league will feature a squad of 6 teams – NCR Punjab Royals (defending champions), Haryana Hammers, Mumbai Maharathi, Delhi Sultans, UP Dangal and Veer Maratha – with 54 players.
The season 3 will also have one of the largest contingent of Olympic wrestlers competing in a league. PWL will present Olympic style Greco Roman Wrestling to give fans a chance to witness their wrestling heroes contending against the world’s elite in an international format in India. For the first time in Pro Wrestling League, wrestlers from China, France, Hungary, Kyrgyzstan, Latvia, and Egypt will be competing in the coveted league.
The third season of Pro Wrestling League will feature two-time Olympic medallist Sushil Kumar, reigning Asian Champion Bajrang Punia and 2016 Rio Olympics bronze medallist Sakshi Malik among the other Indian stars. World Champions like Haji Aliyev, Helen Maroulis, and Petroshivli Geno will be participating along with 10 medal winners from Rio Olympics and four continental champions.
SPNI president sports and distribution business Rajesh Kaul said, “Wrestling is a sport that has a rich tradition in India and leagues like Pro Wrestling League have been keeping the sport alive. The brilliance of wrestlers like Sushil Kumar, Sandeep Tomar, Bajrang Punia, the Phogat sisters amongst others has put India on the world map and made us a force to reckon with. Fans can look forward to aggressive showdowns between the best of Indian and International talent.
“We are ecstatic to continue our partnership with Pro Wrestling League for the third consecutive season and bring the best of combat sports content to the fans. PWL is in sync with our ethos at SPSN on cultivating a multi-sport viewing culture and providing our audience with premier content.”