SPNI launches ‘Freedom of Entertainment’ initiative for differently-abled people

MUMBAI: Sony Pictures Networks India (SPN) is introducing closed captioning for its linear televised programming starting with two Hindi serials, ‘Ishaaron Ishaaron Mein’ (Sony Entertainment Television) and ‘Jijaji Chhat Per Hai’ (Sony SAB). Starting 15th August 2019, the afternoon episodes of these two shows will be closed captioned in Hindi.

Through its ‘Freedom of Entertainment’ initiative, Sony Pictures Networks India aims to make entertainment an inclusive experience for everyone including persons with disabilities.

In the months to come, SPN intends to extend this closed captioning feature to other popular shows, to ensure that the entertainment it offers can be enjoyed by all. Depending on the technical capability of the downstream platform/service provider, viewers will have the choice to switch-on or switch-off the closed captions.

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