Spectranet rebrands as Spectra, launches 100 Mbps plans in seven cities

MUMBAI: Fibre broadband player Spectranet has re-branded as Spectra and has launched a new website spectra.co. As part of a revamped customer-centric strategy, the company also launched its new product catalogue by introducing 100 Mbps only plans for its customers in Delhi, Gurgaon, Noida, Ghaziabad, Mumbai, Chennai, and Bangalore.

With the new brand approach, Spectra has chosen a typography-led expression which resonates with the brand’s new offerings and agile customer support. Company’s new website takes a minimalist approach and enables a simple and fluid digital web and mobile experience for customers and visitors.

The company roped in Ochre, a brand and experience consultancy based in London and Dubai. The consultancy has been working closely with the leadership team and customers to create the overall brand expression and experience strategy.

Commenting on the announcement, Spectra MD & CEO Udit Mehrotra said, “By rebranding to Spectra, we intend to bring a new level of broadband experience to consumers. We are aiming to expand our business operation to maximise our customer outreach in the cities we are operating. We are fully committed to offering higher speeds, better service, and overall better experience to our customers; at par with services offered globally in the developed countries.”

The company has forged a partnership with content service provider Hungama.com and is also planning to add more content solutions for its customers.

“People have become more device agnostic to video streaming, gaming, education, video conference, medical assistance or governance; consumers are looking for high-speed internet to access these services. They are craving for connectivity and looking for an option that is reliable. We have internet bandwidth to meet the growing need in urban areas of the country. Our new offerings will help our customers connect to devices and make their life better, right from streaming movies to researching homework assignments and more,” Mehrotra added.