SPE India appoints Shony Panjikaran as marketing director

MUMBAI: Film company Sony Pictures Entertainment India (SPE India) has appointed Shony Panjikaran as marketing director. He will be reporting to Sony Pictures Entertainment India MD Vivek Krishnani.

In his new role, he will be heading the marketing & promotions across Sony Picture Entertainment India’s Local and Hollywood slate in India.

He joins Sony Pictures India from Fox Star Studios, where he was senior VP marketing managing the Hollywood portfolio with films such as ‘Avatar’, ‘Deadpool’, ‘Life of Pi’ and the ‘X-Men’ franchise. He also spearheaded the strategy and media campaign for blockbuster Indian films like ‘Sanju’ and ‘Baaghi 2′ among others.

His appointment is in sync with Sony Pictures Entertainment India’s strategy to aggressively ramp up its local production and distribution slate even as it continues to successfully market and distribute its Hollywood titles.

Krishnani said, “I am delighted to welcome Shony to the Sony Pictures’ team. His strong passion for cinema along with vast knowledge and strong capabilities makes him the perfect candidate to spearhead the marketing team. Apart from a great Hollywood line up, we have extensive plans in Bollywood and regional cinema and I am certain his vast experience will add tremendous value to the growth strategy of the company.”

Panjikaran said, “I am looking forward to my stint with Sony Pictures. With a legacy spanning over decades, Sony Pictures has been consistently entertaining audiences across the globe. We have a great line-up ahead and I’m really excited to play a part in bringing these films to audiences across India.”

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