SonyLIV selects Planetcast to power its live sports streaming

MUMBAI: Digital broadcast technology provider Planetcast Media Services is powering Sony Pictures Networks India’s (SPNI) video on demand (VoD) platform SonyLIV’s live sports streaming service. Planetcast’s live streaming services have been successfully deployed on SonyLIV since FIFA World Cup 2018.

The company has said that it has deployed its latest feed management and publishing platform to power live streaming of sports feed from its PMSL Facility at Mumbai.

As a part of the partnership, Planetcast is using its hi-tech and intelligent feed management platform to receive / downlink around 30 feeds, which are then converted to the house formats (mainly audio shuffling & up-down-cross conversion) before being published in DRM enabled HLS format.

A host of other value added services (VAS) are also provided which include channel branding, SCTE insertion, Playout services with live studio including commentary insertion as well as Time delay & Upload for VoD consumption

Commenting on the development, Planetcast Media Services Executive Director MN Vyas said, “Planetcast’s live streaming platform is instrumental for global sporting events like FIFA, Asian Games as there has been a paradigm shift in the viewing pattern of such events, this shift in viewing pattern has opened up new revenue streams for the broadcasters. Planetcast’s live streaming technology is aimed at helping the broadcasters to increase revenue by monetizing their digital viewership.”

SPNI business head digital Uday Sodhi said, “There has been a paradigm shift in the viewing pattern of sporting events in India. For SonyLIV it is of paramount importance to deliver a premium video streaming experience to our audience and Planetcast has played a pivotal role in achieving that goal. Planetcast has not only provided the latest technology but also brought in their decades of expertise in the TV broadcast sector to keep us ahead in such a highly competitive space.”

Planetcast’s streaming service is the professional-grade service for streaming media to audiences of any size on any device, reaching global audiences with high-quality, custom-branded videos— with no additional infrastructure. Our solutions are designed to support streaming needs for multi format (android, Windows, iOS etc.) and multi device (Tablets, PC or smartphones etc.) uni/multi-cast streams with multiple capabilities of formats and video players.