SonyLIV locks in multi-year strategic partnership with OnePlus
MUMBAI: SonyLIV, India’s first premium video on demand (VoD) service, locked in a multi-year strategic partnership with OnePlus, the global technology brand ahead of their much-awaited upcoming OnePlus TV launch in India.
This alliance will open access to the extensive content library of Sony Pictures Networks India for OnePlus Smart TV users spanning movies, music, sports, animation, web originals, short films and much more. SonyLIV is amongst the few selected mobile apps available as part of the much-hyped OnePlus TV launch in India.
After bolstering its place as a leader in the premium smartphone segment in India, OnePlus is foraying to Smart TV category to strengthen its consumer connect.
SonyLIV’s partnership with OnePlus TV is reflective of their brand ethos of creating an exceptional viewing experience for its 100 million-plus monthly active users, expand the market potentialities and up the ante in brand integrations. In its efforts to capture newer and wider audience segments, SonyLIV intends to strengthen the engagement quotient with OnePlus by offering its varied content to the Smart TV users.
With over 30,000 hours of content on the go, SonyLIV is home to the most compelling stories coupled with an enhanced viewing experience. In addition to 24 years of rich content from Sony Pictures Networks India, SonyLIV has the highest repository of originals across 5 languages including Love Bytes, Married Woman Diaries, Heartbreak Hotel, Holycross and the recently launched Gullak.
For the first time ever in India, OnePlus TV users will also get access to the most revered and award-winning titles like The Good Doctor, Power, The Spanish Princess, Victoria, Riviera and LA’s Finest amongst others. Streaming the biggest of sports tournaments on the platform, SonyLIV drives sizable viewership from its premium sports content portfolio, besides offering over 4000 hours of content in Tamil and Telugu that are currently going live or streaming on the platform.
Sony Pictures Networks India Business Head Digital Uday Sodhi said, “Our partnership with OnePlus is a leap ahead in blending captivating stories with an innovative viewing experience. With our robust content portfolio on offer, there’s plenty to consume for OnePlus TV users. This alliance enables us to expand our consumer footprint to Indian households and boost our engagement. It’s a great starting point for the two companies, and we are excited about the journey ahead of us.”
OnePlus India GM Vikas Agarwal said, “With OnePlus TV being our latest premium offering, it is important for our users to have access to content across genres and languages and we believe Sony Liv offers that experience with its extensive content portfolio. This partnership along with the superior audio and picture quality on the OnePlus TV will offer a viewing experience like never before.”