SonyLIV lines up host of innovations for FIFA WC 2018
MUMBAI: Video streaming platform SonyLIV has lined-up a host of innovations for the FIFA World Cup 2018 that will make watching the game more engaging on all screens. Features like key moments, highlights, match playbacks (VOD) and real-time updates are available for a seamless viewing experience.
The #ScreamLoud campaign by SonyLIV echoes the passion of fans and ardent followers of the game who are so involved that they end up screaming to cheer for their favourite star or country.
To encourage exciting conversations with football fans through the season, SonyLIV has launched the first ever-social Facebook chatbot in the OTT entertainment space. The bot is intelligent and equipped to handle all queries and will update the user with match fixtures, points table and help set reminders for games.
On Match Centre, viewers can see live scores, player positions, team information, match statistics and live commentary. To make their experience more engaging, users can set reminders or view the entire schedule, while the points table gives a quick update on the standings and scores.
Additionally, SonyLIV has also created a fan-zone on the second screen, which users can access on their mobile phone or tablet and experience features like predictions, emotion meter, polls, contests, even as they watch the game in real-time.
Some of the other features also include viewing missed games with snippets and clips of key moments from every match along with highlights. To cater to the widest possible range of viewers, SonyLIV will be available in six simultaneous audio feeds – Hindi, Bengali, Tamil, Telugu, Malayalam, and English.
The FIFA World Cup 2018 will stream via SonyLIV on partner platforms like Xiaomi’s MI Phones and MI TV, Amazon Fire TV, Apple TV, Android TV, CTV and JIO feature phones.
Subscribers get access to the live feed of all the matches without any delay while non-subscribers can still watch their favourite team play but with a delay of 5 minutes. SonyLIV has also introduced a ‘Super Sports’ pack at just Rs.199 for 6 months.
Sony Pictures Network India (SPN) EVP and Head – Digital Business Uday Sodhi said, “With FIFA being the biggest football event in the world, we are looking forward to make the football watching experience more accessible for our viewers. This season we have introduced lots of new innovative features like group and player stats, points table, reminders and multi-language feeds which will bring our users closer to the game. The second screen and many such curated properties are sure to engage and captivate the fans. All missed games and key moments and will be available as VODs right after the match is over. This reiterates SonyLIV’s commitment towards providing the most entertaining and engaging experience.”
SonyLIV has rights to key football championships like UEFA Champions League, UEFA Europa League, La Liga, Serie A, and Ligue 1.