SonyLIV launches seven thematic channels from SPI International on its platform
MUMBAI: Global media group SPI International (Filmbox) has signed a distribution agreement with Sony Pictures Networks India (SPNI) to launch seven thematic channels from SPI’s worldwide TV portfolio on video on demand (VoD) platform SonyLIV.
The seven channels that will be available on SonyLIV from this month are international movie channel FilmBox Art House, 24X7 martial arts network Fightbox, sports/lifestyle channel Fast&Funbox, documentary channel Docubox, fashion and shopping channel Fashionbox, independent international music video network 360TuneBox, and gaming/e-sports channel Gametoon.
“We are delighted to announce our strategic partnership with SPI International. With this association, we bring to our audiences, content from seven additional international channels across different genres,” said SPNI executive vice-president and head, digital business Uday Sodhi.
“As SPI is committed to expanding its distribution footprint in Asia, we are excited to deliver top quality television programming to viewers in India, thanks to the recent launch of our worldwide channels on SonyLIV,” said SPI head of distribution for MENA, Turkey, Asia-Pacific, Russia, the Commonwealth of Independent States (CIS), Baltics, Bulgaria and ex-Yugo Murat Muratoglu.