SonyLIV in multiple partnerships to offer discounts on subs packs for FIFA WC
MUMBAI: Video streaming platform and official digital partner of FIFA World Cup 2018 SonyLIV has entered into exciting tie-ups and collaborations with multiple brands, that will offer its viewers attractive discounts and cashbacks on their subscription packages.
HDFC and PayZapp users stand to receive a 15% discount on subscriptions, while State Bank of India users can get a 20% discount. An exciting offer with IXIGO gets users discounts on every subscription and one lucky winner will get a chance to fly to Russia.
Axis Bank credit and debit cardholders will get 100% cashback on every subscription of SonyLIV’s Super Sports pack which is priced at Rs 199/- for 6 months. With Idea’s Nirvana Plan, post-paid users who buy a subscription during the ongoing FIFA World Cup 2018 will also get a cashback.
With these strategic partnerships, SonyLIV aims to enhance the user experience for football lovers in the country, while giving them easy access to the biggest sporting event in the World and help bring them closer to the sport.
The SonyLIV app and website broke all records in viewership across football properties in India with over 6 million viewers in the first 48 hours of the World Cup. The top cities driving traffic for SonyLIV are Kolkata, Kochi, Bengaluru, Chennai, New Delhi and Mumbai. With a host of innovations like Match Centre, Facebook Chabot, a fan-zone and many more features, SonyLIV is providing an interactive viewing experience. So, this 2018 FIFA World Cup Russia, enjoy the best players and teams in the world battle it out for football glory only on SonyLIV.
Sony Pictures Network India (SPNI) Head Marketing, Subscription and Content Licensing of Digital Business Abhishek Joshi said, “We aim to bring to our viewers the best experience while watching their favourite sport. Our objective of partnering with brands across various categories is to give our viewers the best deals and gives us an opportunity to showcase our content. We are delighted that brands see value in partnering with us on such big events. These partnerships will ensure a unified customer experience on our platform.”