SonyLIV forms strategic partnership with IndiGo for in-flight entertainment
MUMBAI: VoD platform SonyLIV has entered into a strategic partnership with India’s leading airline IndiGo in a clutter breaking move in the Indian OTT category. For the first time ever, patrons of the airline will be able to access SonyLIV’s 30,000 hours of content catalogue at a weekly subscription pack. Starting today, this offer is available for all passengers flying Indigo to locations across India.
Catering to over 70 million monthly active users, SonyLIV is home to award-winning English shows like Power, The Good Doctor, Counterpart, The Spanish Princess, Britannia, Victoria along with a string of acclaimed Hindi originals like Gullak, Heartbreak Hotel, Holycross and 16 amongst others. The platform recently launched over 4000 hours of binge-worthy content in Tamil and Telugu spanning films, web originals and shows.
With a slew of sporting events lined up next and the 11th season of Kaun Banega Crorepati going live on SonyLIV, there’s a lot to catch up for IndiGo’s horde of customers at Rs 25/-.
To avail this exclusive pack, IndiGo Airlines will provide a subscription link to its passengers for first-time download. Once the transaction is closed, passengers will enjoy unlimited access to SonyLIV’s premium content catalogue, even offline for the next 7 days.
Sony Pictures Networks India Business Head Digital Uday Sodhi said, “From long queues to delays in take-off, air travels consume a sizable time which people spend on binge watching. Our partnership with IndiGo, in an industry first initiative is cognisance of this viewing pattern and brings on offer our premium content catalogue at just Rs 25. As India’s leading airline, this alliance enables us to extend our footprint to IndiGo’s expanding consumer base and cater to them with affordable, diverse and on the go, entertainment options on SonyLIV.”
IndiGo Chief Commercial Officer William Boulter said, “We are pleased to offer entertainment to our customers whilst at the airport or onboard an IndiGo flight. Passengers can download the SonyLIV app on their mobile phones or tablets to access our entertainment experience and catch up on latest shows and movies at SonyLIV at a nominal charge of INR 25. This new feature will provide a bouquet of entertaining content, which will help us deliver a delightful experience to both our business and leisure travellers. Along with this new service, we will continue to offer on-time, affordable, courteous and hassle-free experience synonymous with IndiGo.”