SonyLIV forays into Middle East as an SVoD service

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MUMBAI: Sony Pictures Networks India’s (SPNI) video on demand (VoD) service SonyLIV has strengthened its global footprint with its foray into Middle East.

Operating in SVoD mode in the market at $5.99 for a month, $29.99 for 6 months and $49.99 for a year, viewers can purchase their subscriptions to SonyLIV via credit card, debit card or in-app purchases.

SonyLIV will offer over 70 popular shows from SPNI’s rich content library and over 1500 movies to viewers UAE, Qatar, Kuwait, Oman, Saudi Arabia, and Bahrain. The VoD platform will also offer all-new episodes with English subtitles.

With over 450 million unique mobile subscribers, the Middle East has one of the highest consumption of YouTube videos in the world. Digital infiltration and high-speed internet have opened the floodgates of premium content from the world over spanning genres and interests.

Smartphones have been instrumental in offering cultural understanding and exposure to the legion of local users, 50% of which is under the age of 25 years and 35% under the age of 18 years.

SonyLIV intends to cater to this audience with the most sought after stories and enhanced viewing experience. Over the last six years, the platform has pioneered the Indian digital ecosystem by offering content that is diverse, relatable and most importantly entertaining. With a 7X increase in consumption and 3X rise in subscribers last year, SonyLIV now aims to tap newer audience segments globally.

SPNI business head digital Uday Sodhi said, “With a bustling young population who are essentially digital-first consumers, the Middle East serves as a highly lucrative market for content creators like us to spiral a growth. With the increased adoption of smartphones and advanced services, there is a huge potential for Indian content which is extremely popular and appeals to viewers globally.

“Building on this opportunity, SonyLIV aims to offer an inclusive viewing experience to the users here with stories that suit their interests, preferences and viewing patterns. We will scale up our content offerings in the months to come and emerge as the most preferred entertainment destination for the local audience.”

Launched in 2013, SonyLIV recently crossed the 100-million app downloads milestone on Play store in India and currently caters to over 70 million MAUs (Monthly Active Users).


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