SonyLIV bets on rural audience to fuel next phase of growth

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MUMBAI: As it completes five years, Sony Pictures Networks India’s (SPN) video streaming platform SonyLIV’s focus going forward is to reach out to rural audiences through acquisition and curation of regional content.

The VoD platform feels that the next wave of consumption will come from rural audiences due to growing smartphone penetration and falling data costs.

SonyLIV also said that it is building an app environment for lower bandwidth consumption. It is taking strict measure and working closely with all partners to ensure no ad frauds happen while also ensuring brand safety.

Launched in January 2013, the VoD platform has completed five years this month. Over the last five years, SonyLIV has grown with the digital ecosystem and garnered key insights on the rise of video content, engaging mobile experience, the power of choice to the consumer, transformation in payment mechanisms, data science, and machine learning to better understand consumer behaviour better.

Aligned with its vision of transforming the VoD space with edgy, relatable and top-notch content, SonyLIV has many firsts to its credit. Through the journey of 5 years, SonyLIV has not only introduced new content formats like original web-series, including those in regional languages but also established a presence in top Indian metros.

SonyLIV also went beyond the ordinary entertainment and became the first OTT player to have over 4000 hours of food content and over 3000+ live matches and 4000+ hours of football action among other content. It has also enriched viewer experience by launching many contextual short films that not only entertain but also mirror trends in society.

SonyLIV is home to the widest range of sporting properties including cricket, football, tennis, WWE, UFC, Basketball and much more.

Commenting on the five years of SonyLIV, SPNI EVP and head digital business Uday Sodhi said, “We take immense pride in the fact that we introduced OTT to India. Over the 5 years, we have learned, grown and been a vital part of building the digital ecosystem in our country. Post the launch of SonyLIV, we have seen a number of home-grown players enter the field along with some international heavyweights.

“The presence of all these players has further helped increase awareness about OTT as a platform among Indians and created a competitive environment that is beneficial to the industry as a whole. On our 5th anniversary, we would like to thank our viewers, advertisers, and partners for being part of this remarkable journey and take this opportunity to reaffirm our commitment towards providing great content and a supreme digital viewing experience. We LIV to Entertain and we will continue to entertain.”


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