Sony Yay! launches its seventh language feed in Marathi

MUMBAI: Sony Pictures Networks India (SPNI)-owned kids channel Sony Yay! has introduced its seventh language feed in Marathi. With this launch, Sony Yay! will now be available in Hindi, Tamil, Marathi, English, Telugu, Bengali, and Malayalam – making it the first kids’ TV channel in India to be available in seven languages and the only national kids’ TV channel to have a Marathi, Bangla and Malayalam feed.

The channel plans to strengthen its position in the kids’ genre by offering content in viewers’ preferred languages, thus, guaranteeing a worthwhile experience in every possible way and intensifying their reach in regional markets. All the programmes and their airing schedule will remain identical across all language feeds.

SPNI business head kids genre Leena Lele Dutta said, “We are delighted to announce the launch of our Marathi feed. Considering we are the only 100% original desi content TV channel for kids, our aim is to provide our content in every local language preferred by kids. In Maharashtra, a very high kid’s viewership comes from various Marathi TV channels that spans across regional GEC, regional Movies, regional Music etc. It’s only natural that there’s also a huge appetite in kids to consume the content exclusively meant for them in their native language. Our Marathi feed launch is only a step to fill in the gap. It will also give kids a chance to engage with Yaytoons in their local language.”