Sony Wah pips Sony Max to take top spot in U+R HSM
MUMBAI: Free-to-air (FTA) Hindi movie channel Sony Wah once again pipped its older sibling to grab the top position in urban + rural Hindi-speaking market (HSM), according to BARC data for Week 38.
Star Gold moved to the fourth position while Rishtey Cineplex was out of the top 5. Zee Anmol Cinema was the new entrant to the top 5.
Top movies in U+R HSM
‘Hum Saath Saath Hain’ was the most-watched movie during the week in U+R HSM.
Top Hindi movie channels in Rural HSM
In rural HSM, there was a change at the number 2 position with Zee Anmol Cinema replacing Star Utsav Movies.
Star Utsav Movies and Rishtey Cineplex fell by a ranking each.
Top movies in Rural HSM
In rural HSM, ‘Karan Arjun’ was the most-watched movie.
Top Hindi movie channels in Urban HSM
In urban HSM, there was no change in the pecking order.
Top Hindi movies in Urban HSM
‘Kanchana’ was the most-watched film.