Sony Wah grabs 2nd spot in U+R HSM; ‘The Jungle Book’ becomes top film
MUMBAI: Hindi movie channel Sony Wah rose to the second position, according to BARC ratings for the week ended 27 January for urban + rural Hindi-speaking market (HSM).
Star Gold jumped to the third spot, thanks to the airing of ‘The Jungle Book’, which became the week’s most-watched film with 8.4 million impressions.
Sony Max retained its position as the top channel. Zee Cinema dropped to the fourth position.
Top movies in Urban+Rural HSM
‘The Mermaid’ premiere on UTV Action garnered 3.98 million impressions. Sony Max had two of its movie screenings in the top five.
Top Hindi movie channels in Urban HSM
Star Gold’s impressions in urban HSM also saw a jump, helping the channel to climb to the second position. Zee Cinema was pushed to the third spot.
Sony Max stayed as the leader.
Top movies in Urban HSM
‘The Jungle Book’, which was the most-watched film in urban HSM, garnered 6 million impressions while ‘The Mermaid’ notched 2.6 million impressions.
Top Hindi movie channels in Rural HSM
There was no change in the pecking order in rural HSM.
Top movies in Rural HSM
‘The Jungle Book’ trailed ‘Koi Mil Gaya’ at the second spot in rural HSM.