Sony Wah grabs 2nd spot in U+R HSM; ‘The Jungle Book’ becomes top film

MUMBAI: Hindi movie channel Sony Wah rose to the second position, according to BARC ratings for the week ended 27 January for urban + rural Hindi-speaking market (HSM).

Star Gold jumped to the third spot, thanks to the airing of ‘The Jungle Book’, which became the week’s most-watched film with 8.4 million impressions.

Sony Max retained its position as the top channel. Zee Cinema dropped to the fourth position.

Hindi movies urban and rural top 5 channels week 4 yr17

Top movies in Urban+Rural HSM

‘The Mermaid’ premiere on UTV Action garnered 3.98 million impressions. Sony Max had two of its movie screenings in the top five.

Hindi movies urban and rural top 5 progs week 4 yr17

Top Hindi movie channels in Urban HSM

Star Gold’s impressions in urban HSM also saw a jump, helping the channel to climb to the second position. Zee Cinema was pushed to the third spot.

Sony Max stayed as the leader.

Hindi movies urban top 5 channels week 4 yr17

Top movies in Urban HSM

‘The Jungle Book’, which was the most-watched film in urban HSM, garnered 6 million impressions while ‘The Mermaid’ notched 2.6 million impressions.

Hindi movies urban top 5 progs week 4 yr17
Top Hindi movie channels in Rural HSM

There was no change in the pecking order in rural HSM.

Hindi movies rural top 5 channels week 4 yr17
Top movies in Rural HSM

‘The Jungle Book’ trailed ‘Koi Mil Gaya’ at the second spot in rural HSM.

Hindi movies rural top 5 progs week 4 yr17

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