Sony to live telecast 300+ hours of content for Asian Games 2018

MUMBAI: Sony Pictures Networks India (SPNI) has said it live telecast 300+ hours of content around the 2018 Asian Games, which will be held in the Indonesian cities of Jakarta and Palembang from 18 August to 2 September.

The official broadcaster will also air more than 30 hours of highlights and repeats for viewers to catch up with all the sports action in Jakarta. The 2018 Asian Games will be telecast with Hindi commentary on Sony Ten 3 channels and with English commentary on Sony Ten 2 and Sony ESPN channels.

Viewers can also see in-depth coverage of the games with a live studio show, both in Hindi and English. It will feature expert panelists like wrestler Jagdish Kaliraman, hockey champions Sandeep Singh, Viren Rasquinha, and Jagbir Singh, tennis players Somdev Devvarman and Gaurav Natekar, badminton player Aparna Popat, and expert columnists Ayaz Memon and Boria Majumdar.

SPNI Chief Revenue Officer – Distribution and Head – Sports Rajesh Kaul said, “At Sony Pictures Networks India we have always promoted a multi-sport culture and it doesn’t get bigger than the 18th Asian Games. As our athletes compete across 36 sports and against sportspeople from 45 countries, we will bring fans and viewers the ultimate experience to enjoy the Asian Games. As patriotic fans, it’s our utmost duty to give our unrelenting support to our athletes just as they will give on this stage.”

SPNI has also announced the marketing and digital initiatives for the Pan-Asian multi-sport event. The campaign uses the collective voice of sports fans across the country to boost the morale of Indian athletes and motivate them to perform at their maximum at Asia’s biggest multi-sport event.

As part of the campaign, SPN will be hosting a ‘Fan Flame’ on its microsite https://sonypicturessportsnetwork.com/koikasarnahi/. Inspired by the Asian Games torch that burns in the cauldron for the duration of the Games, the virtual Fan Flame will burn brighter with every message of support that goes out to the athletes.

To show the support and add to the fan flame, all fans have to do is use the hashtag #KoiKasarNahi on social media platforms like Facebook, Twitter, and Instagram and post their inspirational and supportive messages to the athletes. Each post will appear on the digital fan flame and will be sent to our athletes.

Bollywood superstars Salman Khan, Varun Dhawan, and Asian Games participants from India like Anjum Modgil, Satish Kumar, Rakesh Patra and Dipa Karmakar have joined in appealing to fans to support our athletes in the #KoiKasarNahi campaign. In a series of videos, they urge fans to come together and support the Indian contingent to leave no stone unturned in their quest for glory.

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