Sony to have three language feeds for FIFA U-17 World Cup

MUMBAI: Sony Pictures Networks India (SPNI) will have three language feeds, namely English, Hindi and Bengali, for the upcoming FIFA U-17 World Cup 2017 India.

The tournament, which will be held from 1 to 28 October, will have English feed on Sony Ten 2, Sony Ten 2 HD, Sony ESPN and Sony ESPN HD channels.

The Hindi and Bengali feeds will be on Sony Ten 3 and Sony Ten 3 HD channels. Viewers on the go can also live-stream the matches on the Sony Liv app and website.

The broadcaster has also unveiled its programming initiatives for the FIFA U-17 World Cup 2017 India.

The programming will be led by the flagship studio show ‘Football Extraaa’. The live studio show will be hosted by Seema Jaswal, TV presenter and known sports enthusiast, and will feature expert international panellists, including Luis García, former Spanish professional footballer (ex-Barcelona and ex-Liverpool player), Stuart Pearce, former English national U-21 team manager, and David Moyes, former Everton and Manchester United coach.

The international football experts will share the screen space with Indian stalwarts like Padma Shri Bhaichung Bhutia, former captain of the Indian football team; Sunil Chettri, current captain of the Indian football team; and Renedy Singh, former Indian footballer.

‘Football Extraaa’ will be aired during the course of the tournament with a pre-show at 4:15 pm, followed by a mid-show and post-show. The studio show will serve not only football enthusiasts with match analyses and insights, statistics and interesting trivia, but also appeal to bench viewers alike. The show was first telecast during one of the biggest international football tournaments of 2016, UEFA EURO 2016.

SPNI president sports and distribution Rajesh Kaul said, “The FIFA U-17 World Cup 2017 India, one of the most anticipated events of the year, is set to transform India’s sports landscape. As official broadcasters of the tournament, we are committed to reaching out to a wider audience and enhancing the viewing experience.

“We are all set to leverage the mass appeal for this marquee sports event with multiple language feeds that will bring the tournament closer to the TV viewing audience by presenting the content in a localized format for viewers across markets India. We are also bringing back ‘Football Extraaa’, our flagship show for the tournament that presents some of the biggest names in international and Indian football on a single platform. With in-depth analyses and renowned football experts’ comments, we promise to provide an unparalleled viewing experience that appeals to our audience, both football fans and bench viewers, in the Indian sub-continent.”

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