Sony Sab launches ‘Khushiyon Wala New Year’ contest
MUMBAI: Hindi GEC Sony Sab is giving 100 fans an opportunity to get closer to their families through their exciting ‘Khushiyon Wala New Year’ contest. Sony SAB’s initiative is also the channel’s way of thanking its fans who have loved and supported all their shows year after year.
To participate in the contest, fans need to share their stories on why they want to be with their families this year either by text, audio or video message on Whatsapp number +91 7039883366, out of which 100 most compelling stories will be eligible for return air tickets to their home town.
Earlier this year, Sony SAB launched its new brand proposition ‘Khushiyon Waali Feeling’ which truly reflects the nature of the shows on the channel. To drive this initiative further and take this philosophy to the fans – Sony Sab will run the on-air contest from 11th December to 25th December 2019.
Sony Sab business head Neeraj Vyas said, “At Sony Sab we proudly call ourselves ‘happiness enablers’ as our philosophy from the simple insight that when people are happy, it makes the world a better place. We are extremely overwhelmed with the response from fans for our shows and we believe they have been one of the key factors behind our success this year. This initiative will help us connect with our audiences on a much deeper level and spread more Khushiyon Wali Feeling this New Year.”
Today, Sony Sab showcases a strong line up of shows such as Taarak Mehta Ka Ooltah Chashmah, Aladdin- Naam Toh Suna Hoga, Tenali Rama and Jijaji Chhat Per Hain. Strengthening its programming even further, the channel launched two new path-breaking shows this year: Baalveer Returns and Tera Kya Hoga Alia. Sony Sab has some notable milestones coming up as its super entertainer show Jijaji Chhat Per Hain completed 500 episodes in December this year.