Sony ropes in Manish Aggarwal to grow SonyLIV’s subscription biz

MUMBAI: Sony Pictures Networks India (SPNI) has beefed up the leadership team of its digital business SonyLIV by onboarding Manish Aggarwal.

As head – growth, and monetisation, digital business, Aggarwal will be responsible for strategising the subscription business (both India and International) of SonyLIV. He will also be responsible to maximise revenue through, syndication, licensing and partnership for the platform.

Aggarwal comes with over 19 years of experience traversing leadership roles in verticals like content acquisition, partnerships, advertising revenue maximisation, consumer insights generation and innovations in digital.

Prior to joining Sony Pictures Networks, Manish worked with Zee Entertainment Enterprises Pvt. Ltd as Principal Cluster Head- Advertising Sales. He has also worked with Le Ecosystem Technology India Pvt. Ltd, Myntra Designs Pvt. Ltd and Procter & Gamble to name the few.

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