Sony BBC Earth partners PVR to release ‘Blue Planet II’ in 48 theatres across 22 cities
MUMBAI: Factual entertainment channel Sony BBC Earth has partnered multiplex chain PVR to host the first ever Blue Carpet event in India for ‘Blue Planet II’.
Shot over a span of 4 years with 125 expeditions across 39 countries, ‘Blue Planet II – One Ocean and The Deep’ will exclusively release in 48 PVR theatres across 22 cities on 18 May for an astounding cinematic experience.
To promote this unique initiative, Sony BBC Earth has deployed a massive on-air, on-ground, in- cinema and digital campaign. To begin with, the entire Sony Network has come together to promote the premiere on the respective channels. In addition to a robust outdoor and print campaign, the channel got into a strategic partnership with the electronic retail giant Croma to showcase grand content of Blue Planet II on their TV screens across 94 retail outlets in 13 cities.
Theatrical release partner PVR is running an extensive, 5-week long in-cinema promotional campaign across 300 screens to give viewers a peek into the spectacular visuals. Social media handles of Sony BBC Earth and PVR are already abuzz with people showing boundless enthusiasm for the upcoming release.
The film will be distributed by Sony Pictures Entertainment India (SPE Films India). Narrated by Sir David Attenborough, and music by legendary composer Hans Zimmer, ‘Blue Planet II – One Ocean and The Deep’ is a must-watch for everyone this summer.
SPNI EVP and Business Head, English Cluster Tushar Shah said, “Sony BBC Earth is changing the way people look at infotainment by providing content that appeals to the hearts and minds of the audiences. We are proud to make magnificent content like Blue Planet II available to the audiences on the big screen – a first in the category. We are certain that India will love the experience and Feel Alive.”
PVR Cinemas CEO Gautam Dutta added, “PVR, as the visionary in the Indian exhibition space, has been the front-runner in introducing new concepts providing immersive entertainment to moviegoers. We are delighted to be associated with Sony BBC Earth as an exclusive multiplex partner for the theatrical release of popular marine life adventure, Blue Planet II. This association is an addition to PVR’s endeavour to feature and promote premium content.”