Sony acquires MSL T20 broadcast rights for Indian sub-continent

MUMBAI: Cricket South Africa (CSA) along with Global Sports Commerce (GSC), the Commercial Right Holder of Mzansi Super League T20 (MSL T20), has awarded the broadcast rights for the league to Sony Pictures Networks India (SPNI) for MSL T20 in India, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal and Sri Lanka.

SPN’s sports channels Sony Six and Sony ESPN will telecast MSL T20 matches, including the Play-Off starting on 8th November 2019 & the grand finale on 16th December 2019. Season 2 of the MSL T20 will also be available on GSC’s partner OTT Platform Cricket Gateway on app and website cricketgateway.com.

The sports channels of SPN, one of India’s premium sports destination holds the broadcast rights of international cricket in various countries like Australia, South Africa, England, West Indies, Sri Lanka, and Pakistan.

Speaking about the partnership, CSA Chief Executive Thabang Moroe said, “We are incredibly excited to have concluded this partnership with SPN, who will be bringing 28 matches live throughout India and the subcontinent. Our mission at Cricket South Africa is to make cricket a truly national sport of winners and accessible to all. This partnership goes a long way in showcasing the Mzansi Super League tournament and our South African culture throughout the world and this is the perfect platform for our very special flavour of cricket to reach new frontiers. We hope our new audience enjoys the matches as much as we will.”

SPNI Chief Revenue Officer, Distribution and Head – Sports Business Rajesh Kaul said, “The T20 format has revolutionized the game of cricket to become the most popular and lucrative form in recent years. The addition of the Mzansi Super League T20 adds to our portfolio of the best International sports content. Mzansi Super League T20 will feature household names like AB de Villiers, Chris Gayle, Jason Roy, Quinton de Kock, Alex Hales, David Miller, Dale Steyn and more who will keep our viewers engaged during the primetime telecast of this exciting tournament.”

Commenting on the association, Global Sports Commerce CEO MS Muralidharan said, “We are delighted to have SPN, as the broadcasting partner for the second year of MSL. Our aim is to make Mzansi Super League the second biggest cricketing league in the coming year and what better way than associating with the biggest broadcasters our country has seen. With its wide market reach in India and the sub-continent and the matches availability on their Sony Liv app, this association will definitely make it a better experience for the Indian fans to watch their favorite cricketers play through the MSL season.”

ITW Consulting, leading global sports management company through Global Sports Commerce (GSC), has acquired On-ground Rights, Sponsorships & Innovate production FZE has bagged the global Broadcast Production from Cricket South Africa (CSA) for the Mzansi Super League T20 (MSL T20), and will be official International Commercial and Broadcast partner for the next four years.

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