Sony acquires India media rights for Olympic Games 2020
MUMBAI: Sony Pictures Networks India (SPNI) has been awarded the media rights in India and the Indian Subcontinent for the Olympic Games Tokyo 2020, as well as the Winter Youth Olympic Games Lausanne 2020. The media rights were earlier held by broadcaster Star India.
SPNI, an established pay-television network in India, will provide comprehensive coverage across its broadcast and digital platforms. The Olympic Channel and other International Olympic Committee (IOC) digital platforms will also feature highlights and replays of key events.
In addition to the coverage on Sony’s digital platform, SonyLIV, the Olympic Channel and other IOC digital platforms will feature highlights and replays of key events to supplement SPN’s coverage of the Olympic Games Tokyo 2020 across India and the Subcontinent. This follows the successful broadcast of the Olympic Winter Games PyeongChang 2018 on the Olympic Channel and other IOC digital platforms.
In addition, the IOC and SPN will collaborate on creating a permanent Olympic Channel home within the SonyLIV service. Programming will feature year-round coverage of Olympic athletes and sports, highlighting locally relevant original content produced by SPN and Olympic Channel.
SPNI MD & CEO NP Singh, “As an organisation, we continue to play a leading role in shaping and meeting the entertainment needs of the evolving consumer base across television and digital platforms in India. The Olympic Games is the largest and most prestigious international sports competition in the world with over 200 countries participating. The addition of the Olympic Games Tokyo 2020 broadcast and digital rights complements our portfolio of International sports events and properties.”
IOC president Thomas Bach added, “As a dynamic sports and media market, India and the Subcontinent is an important strategic region for Olympic broadcasting. The IOC is pleased to be working with Sony Pictures Networks India to collaborate together to bring the best coverage of Tokyo 2020 and the Youth Olympic Games to fans across the region, on their platform of choice, with the aim of inspiring young people to engage with Olympic sports and the Olympic values.”