Snapchat to offer content in four local Indian languages
MUMBAI: In order to grow its presence in India, Snapchat has localised into four Indian languages namely Hindi, Marathi, Gujarati and Punjabi to offer content in the regional language of its customers.
Reinforcing its commitment to the Indian market, Snapchat launched Discover in India last year and is now localizing into regional languages to engage and excite Snapchatters to share content in their very own language.
Recently, Snapchat released localised lenses, filters and stickers on Holi – India’s Festival of Colours, for IPL teams – Mumbai Indians, Rajasthan Royals, Kolkata Knight Riders, Chennai Super Kings, and collaborated with Indian women artists from across India to develop creative tools on the occasion of International Women’s Day.
Snapchat had teamed up with Indian Premier League (IPL) franchises Mumbai Indians, Rajasthan Royals, Chennai Super Kings and Kolkata Knight Riders for this season.