ShowBox Channel launches on DD Free Dish to expand reach

MUMBAI: ShowBox, a youth-centric, 24-hour music channel by IN10 Media Network, has expanded its national reach with the launch on free DTH platform DD Free Dish. The channel went live on 1st December 2019.

The channel is also available on Airtel Digital TV, Tata Sky, Dish TV-d2h, DEN Networks, Hathway Digital, and Siti Networks. ShowBox Channel is also available on MX Player for viewers to enjoy music anytime anywhere.

In line with its brand proposition of ‘Apna Music Apna Swag’, ShowBox aims to reinvigorate the current music scenario with a range of innovative programming, along with providing a platform for local music and independent musicians.

The channel resonates with the idea of celebrating India’s ‘Desi Swag’ and has an extensive range of musical shows like ‘The Projection Room’ hosted by film critic Mayank Shekhar; ‘Music Box Office’, a one-hour weekly show reviewing latest music videos, albums; ‘Superhits – With Drama Queen Swati’, a compilation of super-hit songs anchored by popular Red FM 93.5 RJ Swati; and ‘Swag Star’, a chat show featuring celebrities from the nation sharing insights on their latest projects.

ShowBox CEO Rajiee M Shinde said, “We are thrilled and excited to be part of DD Free Dish. We are looking forward to entertain and enable the DD Free Dish users with premium and best of musical entertainment. This distribution deal will not only boost our reach but also opens newer avenues to collaborate and associate with a larger audience base.”

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