ShortsTV selects Amagi Cloudport for content delivery in US

MUMBAI: Amagi, which offers cloud-based technology for TV and OTT broadcasters, today announced that ShortsTV, a platform dedicated to short entertainment, has transitioned to Amagi’s Cloudport. Based in the UK, ShortsTV brings short stories to life in stunning high definition and covers the latest events in the short film industry.

Using Amagi Cloudport, the award-winning cloud playout platform, ShortsTV will deliver world-class short movies, in high definition to DirecTV, AT&T U-Verse, Frontier and other platforms across the U.S.

“Using Cloudport, we are able to manage our entire broadcast workflow and playout with an easy web interface. Now that we have ingested all of our content on to AWS cloud using Amagi, it gives us flexibility to create new channels when needed and deliver them to any operator,” said ShortsTV COO Leif Nelson.

Amagi Cloudport is now deployed in over 40 countries and delivers 240+ channels. It simplifies the entire playout operations with its automation advantages and web UI-based remote management while creating broadcast-grade channels with advanced graphics capabilities.

Amagi added that operating on a Platform-as-a-Service model, Amagi Cloudport saves precious Capex and allows TV networks to redeploy capital to grow and expand its markets. As part of the playout, Amagi also provides 24×7 managed services covering media services, delivery, monitoring, and monetisation.

“In Amagi, ShortsTV has the cloud advantage of cost-effectively scaling operations and reaching a wider audience on leading platforms. Our full stack of services built on AWS will give ShortsTV the necessary agility to expand into new markets with broadcast-grade channel experience,” said Amagi co-founder KA Srinivasan.

Amagi clients include Turner Broadcasting, Viceland, Discovery, IMG, MGM, Tastemade, PBS America, Viacom18, Quest TV, Zee TV, and more. Also, the company recently launched a 1,000-channel broadcast monitoring on the cloud facility in New Delhi.

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