ShortsTV inks deal with Dish TV, Airtel Digital TV to expand reach to 60 mn homes
MUMBAI: Short-form content platform ShortsTV is now available on India’s major DTH platforms after inking new partnerships with Dish TV, d2h and Airtel Digital TV.
The service, debuting in 2018 exclusively on Tata Sky, has been one of the fastest-growing in its first year of operations in India. With these new partnerships, ShortsTV’s reach in India more than triples to over 60 million households, representing 85% of the country’s satellite TV market.
ShortsTV is pioneering a new type of entertainment in India: highest quality, entertaining movies from leading Indian and international talent in short form — and audiences have taken note. ShortsTV’s depth of films is unrivalled, drawing from a growing catalogue of more than 10,000 Indian and international short movies.
Top of the list are award-winners from all the biggest international award franchises: Oscars, BAFTAs and Cannes and the biggest Hollywood and Bollywood stars: Benedict Cumberbatch to Jackie Shroff and Judi Dench to Radhika Apte. Furthermore, the ShortsTV India catalogue brings the best of Indian short films from our partners, including Royal Stag Barrel Select Large Short Films, Terribly Tiny Tales, Whistling Woods and Humara Movies.
The ShortsTV service will be available without ads on Dish TV and d2h as ‘ShortsTV Active’ (channel 135) and on Airtel Digital TV as ‘Airtel ShortsTV’ (channel 259). It will continue to be available to Tata Sky subscribers on channel HD 112 and SD 113 as ‘Tata Sky ShortsTV’.
Commenting on ShortsTV’s growth in India, ShortsTV chief executive Carter Pilcher said, “We are thrilled to bring the world’s best short entertainment to 60 million households across India. We are pleased to welcome Dish TV, d2h and Airtel Digital TV as new partners alongside Tata Sky, our existing partner. This completes a fantastic first year for ShortsTV and for our audiences across India, for whom we are so very grateful.”
He also added, “It’s important to note that Indian audiences and filmmakers are getting behind short films like never before. “The Oscar Nominated Short Films”, which we released in Indian cinemas for the first time, had an amazing run in 9 cities across the country. And our “ShortsTV Best of India Short Film Festival”, which qualifies up to 5 Indian short films to compete for an Oscar® by giving the winners a week-long theatrical release in Hollywood theaters, had entries from more than 3000 Indian filmmakers. This isn’t a slight change in ‘audience consumption habits’ we’re witnessing in India, it’s a flat-out revolution.”
Commenting on the launch of the new service, Dish TV India Executive Director & Group CEO Anil Dua said, “We are delighted to launch the unique short content service ‘ShortsTV Active’ which will offer award-winning & international short movies on DishTV & d2h platforms. We, at Dish TV, have always aimed at continuously bringing new engaging content for our audiences. Going further on that route, we have partnered with ShortsTV to offer this unique value-added service. This service is meant for the segment of our viewer base that prefers to consume entertainment in small format. We hope to continue on our path to provide the best of entertainment to our customers.”
A spokesperson from Bharti Airtel said, “As a customer-obsessed brand, we are always looking for innovative ways to delight our customers. With this in mind, we are constantly adding specially curated content to our wide range of offerings to fulfill the unique preference of our customers. Airtel ShortsTV is the latest addition to our portfolio which will enable our discerning customers to enjoy popular short films from around the world 24X7 on our ad-free channel.”