Shortpedia appoints Mayank Jain as chief product officer
MUMBAI: Shortpedia, a technology driven short news content provider, has appointed Mayank Jain as its chief product officer. He will be responsible for the company’s product innovations and drive revenue at the same time. A young and dynamic media professional, Mayank’s last stint was with Dentsu Aegis Network where he was quickly elevated to the position of Group Head- Media and was handling prestigious clients like Adidas, Reebok, Philips & Apple.
He brings a keen understanding of Digital platforms, AI and programmatic advertising which he will leverage to shape Shortpedia’s growth. At Shortpedia, as a part of the management, Mayank will be joining an illustrious team of media and technology professionals which is helmed by Amarjeet Singh who has 15 plus years of experience in IT in marketing and advertising industry.
Founded on 1 April 2017, Shortpedia launched its App in March 2019. The app and the website are both available to Android & iOS users in both Hindi and English languages. The handpicked team at Shortpedia is experienced in diverse domains ranging from IT, AI, marketing, advertising, content, brands, and management, making it a formidable title in the media and content space.
Shortpedia is a platform that facilitates fresh content every day to help its audiences evolve. In a short time, the company has managed to unify and integrate the entire ecosystem of media consumption as the content is available in multiple formats such – reading, watching and listening. Audiences can pick and choose the mode that they are always most comfortable with and remain engaged.
Jain said, “I’m extremely excited to take on this role. Content is a very interesting space and the sky is the limit. In this world of clutter, it is difficult to find credible and authentic information; we at Shortpedia are absolutely committed towards authenticity while evolving every day to cater to our dynamic audiences. We are driving at fresh handpicked content, clutter free environment, and phenomenal user experience. Much like our audience, we are a very restless team so we are continuously experimenting and evolving.
“We have already successfully added audio news to every news item that goes up. Apart from the listening feature, we have also deployed AI to understand content consumption behaviour and programmatic enabled advertising. It’s a lean team so there has been no breathing space since I have joined which I’m thoroughly enjoying”.
Positioned as a new age, lifestyle-oriented smart content app, Shortpedia has a ‘news on the go approach’- supplying fresh content every day with positive and educational storytelling. It showcases content as per the user’s consumption.
Shortpedia mobile head Amarjeet Singh stated, “I have known Mayank for a while and witnessed his growth as a professional. I personally feel that Shortpedia is the right platform for a professional like him. His understanding of the digital space is enviable, and we are very glad to have him on board.”