Shemaroo’s OTT service ‘ShemarooMe’ slated to launch in Q1 2019

MUMBAI: Shemaroo Entertainment has named its upcoming over the top (OTT) platform ShemarooMe. The platform is slated to launch in the first quarter of 2019.

The company revealed the new logo of its upcoming OTT Video Service to give a sneak peek to the audiences on what is coming their way. Shemaroo with its expertise in content curation brings premium, engaging content to its consumers through user-friendly, exclusive, multi-genre platforms that suit the needs of every Indian. With access to a plethora of offerings such as Bollywood, regional & devotional content from Shemaroo, ShemarooMe wishes to give consumers an unbeatable taste of curated Indian content.

While defining the philosophy of ShemarooMe, the focus was to bring out the core essence of the Shemaroo brand which is – being unabashedly Indian. ShemarooMe represents one’s individuality and expresses the power of Me, that won’t fade with the outburst of options available in the market. ShemarooMe caters to consumers who unapologetically prefer entertaining masala, mass content over niche choices.

With the launch of its OTT platform, Shemaroo will be expanding the digital business through strategic partnerships to offer exciting content across multiple platforms catering to the target audience.

Shemaroo Entertainment CEO Hiren Gada said, “The name ShemarooMe is essentially about expressing one’s individuality. Indian consumers today are assertive about their choices and a similar trend can be noticed in the entertainment space as well. ShemarooMe caters to these audiences who are proud to voice their preferences. With this insight, we intend to touch the hearts of our audiences spanning across metros and Tier 2 & 3 cities.”