ShemarooMe to premiere 52 movies in 52 weeks with their new offering
MUMBAI: Shemaroo Entertainment’s over the top (OTT) platform ShemarooMe has launched its new offering Bollywood Premiere for all the movie buffs across India and United States. To satiate the needs of Bollywood lovers, ShemarooMe will be premiering entertaining and critically acclaimed movies every Friday for the next 52 weeks, starting 13th September.
Taking the legacy of the parent company forward, ShemarooMe understands the pulse of the audiences and has been at the forefront to deliver to the needs of the viewers time and again. Bollywood Premiere will aim at engaging the audiences at the comfort of their homes, through their hand-held devices, every Friday.
After a successful spell of Shemaroo’s service called Miniplex which offered around 200 richly curated movie premieres across four DTH platforms from the last 4 years, ShemarooMe now brings the similar concept to its viewers directly to their hand-held devices through Bollywood Premiere. Today’s audiences prefer new and personalized content at their luxury and this new service fittingly serves their demand.
ShemarooMe’s new service will offer Bollywood movies that have a strong storyline and great entertainment value that the audiences have missed out on watching during their theatrical release. ShemarooMe Bollywood Premiere will be the destination that will bridge this gap and ensure entertaining content reaches to the intended audiences, thus making it one of the most sought-after innovations on the digital platform.
Commenting on the announcement, Shemaroo Entertainment CEO Hiren Gada said, “The increase in Internet penetration and growth of online video streaming platforms has revolutionized the entertainment business. With the launch of Bollywood Premiere, we are not only strengthening ShemarooMe’s content catalogue but also fulfilling audiences’ demand for movie premieres on our online video streaming platform. Consumers lookout for weekend binge and here we are presenting them with movie options that are premiering for the first time on a digital platform which they can look forward to over the weekend.”
Consumers will be in for a treat as Bollywood Premiere will showcase movies like ‘Albert Pinto Ko Gussa Kyu Aata hai’, ’22 Yards’, ‘Sharma Ji ki Lag Gayi’ starring Krushna Abhishek and Mughda Godse Battalion 609 and many more. The movie will release at 12 am (midnight) every Friday exclusively on ShemarooMe. Besides ShemarooMe, the movies will be available to stream through Vodafone Play, Idea Movies & TV, Apple TV and Amazon Fire TV stick.